Soaring Success: Pegasus’ Latest Advertising Campaign

Pegasus Airlines is our longest standing client. Redmint has managed Pegasus Airlines’ integrated PR and advertising in the UK since 2009.

We created their spring/summer 2019 multi-media campaign to focus on increasing brand awareness, promoting a multitude of new global routes and a brand-new UK base at Manchester Airport. The tailor-made campaign combines advertising in different formats across print and digital media, radio and cinema and banners on the London Underground with digital displays at Manchester Airport and on the side of buses in Manchester city centre.

Passengers in London, Manchester and the South East are in no doubt as to the wealth of destinations Pegasus now fly to due to our range of eye-catching, playful and inspiring adverts. As the gateway to the north, with 28 million passengers passing through each day, the new Manchester base complements the existing services from London Gatwick and Stansted airports.

The Museum Hotel Antakya

Strategy

Intensive research-led phase informed international PR strategy for key markets
Representation including organising high level B2B meetings and PR at key trade fairs
Bringing to life the unique and fascinating story of the hotel, using compelling PR and visual storytelling to inspire journalists, capture their imaginations and challenge misperceptions

Results

Significant coverage across the most prestigious media, with more than 125 articles published in the UK, France, Germany, Spain, the USA, China, Denmark, UAE and many other markets in just five months

Circulation and UPVs of 1.2 billion, equating to over a £1million in Advertising Value Equivalent
Some of the highlights include The Economist, The Financial Times, The Daily Mail, CNN, Le Monde, Madame Figaro, Frankfurter Allgemeine Sonntagszeitung, Handelsblatt, Condé Nast Middle East, Sleeper and Architectural Digest to name a few
The Museum Hotel Antakya was also selected for the coveted The New York Times’ 52 Places to Go in 2020 and National Geographic’s 20 Trending Destinations for 2020
Please click here to review the international PR success for Redmint’s newest client, The Museum Hotel Antakya.

National Geographic initiative in partnership with Shell

Strategy

To organise this high profile event from start to finish securing high profile guests and speakers and using venue finding, event management and PR
As part of the global Great Energy Challenge, a National Geographic initiative in partnership with Shell, a forum was convened featuring key experts from academia, government, industry and non-profit organizations to address how we meet the increasing demands of growing urban populations, how we implement energy efficiency in buildings and through mass transportation, and how we transform infrastructure.

Results

Redmint researched, invited, secured attendance of 25 senior academics and government officials, along with representatives of industry and non-governmental organisations, including from the UNDP, Environment, Transport Government ministers and company CEOs such as Shell and Deloitte
Translation of whitepaper produced at the end of the event published on a global platform to contribute to policy debate about questions of our cities

Wines of Turkey Inaugural Trade and Press Conference & Tasting Event at Vinopolis London

Strategy

To use PR and marketing to secure high-level speakers and attendees including Jancis Robinson OBE MW (FT wine critic), Dr Patrick E McGovern, Tim Atkin MW and wine critics from the Financial Times, Evening Standard, Mail on Sunday, Independent and Drinks International for the first such event for Turkish wines in the world to grow brand recognition

Results

Securing celebrity wine critics such as Oz Clarke and Tim Atkin MW to visit Turkey, managing their inaugural 250-strong trade and press event in London and further trade wine tastings leading to Turkish wines being sold by Marks & Spencer and Laithwaites for the first time ever

The Savoy Hotel, London

Design, Content & Print

Strategy

To refresh menus for the glamorous, dramatic Beaufort Bar as part of The Savoy’s world-class offer for food lovers and drink connoisseurs as part of strategic yet sensitive branding

Results

The Beaufort Bar at the Savoy was the 2017 Muse Creative Awards Platinum Winner for the menu design with ‘reverse’ tunnel book concept, which took guests on a historical tour of the hotel reflecting the hotel’s vision

Çalık Denim

Strategy

To mastermind their 30th anniversary celebrations with a year long, multi faceted and highly creative campaign, which included a major rebrand and the 30th Anniversary International “Denim Loves Art” Exhibition 2017

Results

Redmint provided strategic communications and PR consultancy for three high profile industry events in Istanbul, Amsterdam and LA from launch concept to completion including branding and editorial content for all marketing materials
Producing 30th anniversary promotional films and a commemorative hardback book, CEO speechwriting and PR, social media and influencer marketing including campaign messaging, interviews and news flow

Çalık Denim’s Biannual B2B Events in London included those for UK Clients including Topshop, Debenhams, Next, River Island & Fat Face in May 2018

Redmint manages all aspects of Çalık Denim’s UK events from start to finish, including venue and supplier sourcing, negotiation, budget management, creative event production, operations, F&B including selecting suitable menus and entertainment. We also take care of all related editorial, content and printing services required.

Istanbul Exporters’ Association

Strategy

To develop and execute a 360-degree strategy introducing 12 of Turkey’s highest performing packaging producers to targeted high profile businesses for the Inaugural Carton, Board & Paper Packaging B2B Matchmaking Trade Event for the Istanbul Exporters’ Association at the Business Design Centre in London, April 2018

Results

Secured meetings with senior level management from over 30 key industry brands with multi-million pound turnovers including Deliveroo, Bunzl Catering Supplies (FTSE 100), Hunter Luxury Packaging, Kimm & Miller, Love Cocoa, and Lumi

A bespoke strategic approach using PR and communications included lead generation, personalised invitations, and inclusion in industry newsletters, relevant association memberships and proactive multi-sector PR, social media, advertising and marketing campaigns
Event management including venue finding, catering, AV, supplier negotiations
New client partnerships, ongoing business development and British packing buyers visiting Turkish companies
Increased awareness of the strength of the Turkish packaging industry

Cloud7 Hotels / Kerten Capital

Strategy

To launch a brand new hotel for the next-generation traveller with PR and communications, specifically B2B and B2C strategic communications:

Results

High profile international speaking opportunities for CEO including Sleep Event, London and AHIC, UAE
Secured high-level B2B investor meetings in Berlin, Iran and Abu Dhabi
All content for B2B, B2C and investor presentations and brochures for Cloud7 Hotels and related brands
Entries for several profile awards resulting in the brand being shortlisted for the European Hotel Design Awards, Prix Villegiature and Worldwide Hospitality Awards
PR coverage and content secured in leading consumer and trade publications such as The Times, Hotel News Now, Boutique Hotel News, TTG, The Telegraph, Snappa/PA, Culture Trip

Cleopatra Luxury Hotels & Resorts

Strategy

We work with Cleopatra Luxury Resorts & Hotels in Sharm El Sheikh and Hurghada on their international repositioning as part of a long-term PR strategy to attract tourists back to Egypt and it’s well-known resorts

Results

Organising and hosting group press trips, hosting top media from various European markets including:

Germany: Tauchen, VDST Diving, Tourism Insider, Piste, Nonsoloamore Blog
Poland: Glamour Magazine, Cosmopolitan, Trendy Magazine, Travel Polska and Na Temat
Belgium: DH Magazine, Knack Weekend, Quid Magazine (Libre Belgique), Le Vif Weekend and Maxx (Sud Presse)
Netherlands & Germany, January 2019

Istanbul Convention & Visitors Bureau: Tale of Two Cities

Strategy

To develop an integrated, international multi-channel PR, social media and marketing campaign to highlight Istanbul’s unique geographical position and historical blend of old and new as a world-class business destination

Results

The “Tale of Two Cities” was selected as one of the four global finalists for the International Congress and Convention Association’s (ICCA) Best Marketing Award for the first time in 2015

Results in Numbers

High visibility PR campaign: press trips, interviews and coverage with £250,000 Advertising Value Equivalent (AVE)

Digital & Social Media

200% RFP enquiries increased
36% Increase website visitors
270% Increase in meeting planner guide downloads
5k new Twitter followers
22m Engagements

Explore Alaçatı

Strategy

To introduce Alaçatı to the UK media, positioning it as the new must-see summer destination through a PR campaign creating the story and awareness in the top high-circulation press in the UK and Western Europe. The region was not well known beyond Turkey until 2014.

Results

Redmint secured destination features in the UK’s most prestigious and highest circulating publications and media: Evening Standard, The Telegraph, Condé Nast Traveller, The Times, Metro and Globetrotter TV
We organised for famous British seafood chef Rick Stein to film in Alaçatı for BBC2, highlighting the region’s rich gastronomy for the first time on British television, with coverage worth £500,000, reaching 3m viewers. This was the first time that Alaçatı had been featured in a high profile British programme
The UK campaign achieved more than £1.2m advertising value, 263m Opportunities to See (OTS) and 15 times return on investment
This success led Explore Alaçatı to extend the Redmint campaign to France, Belgium, Germany and Scandinavia (2017-19)

The Turkish Ministry of Culture and Tourism

Strategy

To raise the profile of Turkey as tourist destination in the UK, Ireland and later South Africa (2009-2014) through PR and media relations

Results

During our representation visitor numbers grew by a huge 50% over five years – other major achievements include:

Turkey was featured in thousands of online, print, TV and radio travel programmes following 60 individual and group press trips every year, securing coverage worth more than £12m in AVE with combined circulation and unique visitors of over 3 billion
Print and online highlights include several multi-page cover story features and editorial supplements in Tier 1 publications including Condé Nast Traveller, The Guardian, the Sunday Times Travel magazine, Current World Archaeology, FT and ABTA Magazine
Turkey scooped several awards and accolades through our strategic PR efforts:

Istanbul was voted Destination of the Year at the inaugural Food and Travel Reader Awards / 4th best destination in Europe and 7th best in the world in the TripAdvisor 2012 Choice Destination Awards.

Turkey won Destination of the Year in Condé Nast Traveller’s 12th Annual Readers’ Travel Awards for the first time ever

Pegasus Airlines

International PR & Communications since 2008
Redmint has been instrumental in Pegasus Airlines’ growth, representing them internationally since 2008, the year after they launched international scheduled flights with 14 international routes. Pegasus now has a growing international network of 113 destinations. We have generated thousands of pieces of positive coverage, grown brand awareness, profile and sales across key European markets through:

Extensive Business Profiling resulting in front cover and high profile aviation and CEO features every year in publications including the Financial Times, Economist, Bloomberg, Reuters, CNN, Forbes, Aviation Week, Flight Airline Business
Consumer PR that reverts to sales: thousands of consumer travel features following individual and group press trips to Turkey, Tel Aviv, Abu Dhabi & Dubai, Tbilisi and more for Evening Standard, Guardian, Lonely Planet, The Times, Wanderlust, Daily Mail, Sunday Times Travel Magazine, Financial Times, to name a few
B2B events: CEO, trade and press events, press conferences, aviation congresses…
International PR relations for Pegasus – including media relations and individual press trips from countries such as Russia, France, Germany, Switzerland and Croatia
Crisis communications

International marketing, advertising and content:

Multi-platform media planning and buying in the UK, France and Belgium managing annual budgets up to £2m across outdoor, broadcast, print & digital
Evaluate and manage international sponsorships
Translation and localisation into English and French for CEO, advertising and marketing communications, website and mobile app, flight and airport announcements, monthly in-flight magazine…
Social-media content: produced for all channels for more than five years