The Museum Hotel Antakya
Strategy
- Intensive research-led phase informed international PR strategy for key markets
- Representation including organising high level B2B meetings and PR at key trade fairs
- Bringing to life the unique and fascinating story of the hotel, using compelling PR and visual storytelling to inspire journalists, capture their imaginations and challenge misperceptions
Results
- Significant coverage across the most prestigious media, with more than 125 articles published in the UK, France, Germany, Spain, the USA, China, Denmark, UAE and many other markets in just five months
- Circulation and UPVs of 1.2 billion, equating to over a £1million in Advertising Value Equivalent
- Some of the highlights include The Economist, The Financial Times, The Daily Mail, CNN, Le Monde, Madame Figaro, Frankfurter Allgemeine Sonntagszeitung, Handelsblatt, Condé Nast Middle East, Sleeper and Architectural Digest to name a few
- The Museum Hotel Antakya was also selected for the coveted The New York Times’ 52 Places to Go in 2020 and National Geographic’s 20 Trending Destinations for 2020
- Please click here to review the international PR success for Redmint’s newest client, The Museum Hotel Antakya.